![]() Pandora then launches a streaming radio station on the user's desktop that further explores music similar to the genre of the specified artist. Visitors simply go to and type in the name of their favourite artist. Pandora is a "music discovery service," which was designed with the intension of helping music listeners find more music they love. It's no longer about the number of listeners during a particular time slot, it's more about the number of people the radio content is reaching over various platforms.Īnd there's also a massive variety of platforms available that allow listeners to stream their favourite radio programs right to their desktops. The effectiveness of the radio advertising paradigm has shifted. With the help of convergence and internet technology, media corporations can now easily distribute audio content at almost no cost - so there's no real need for advertising dollars. "Several trends are converging: digital audio production tools are cheap and accessible new distribution paths like streaming, satellite radio, digital broadcast radio, wireless and 'podcasting' are emerging."Īccording to consulting firm Deloitte's 2006 Media Predictions, "The business model for radio is primed for significant change with less reliance on advertising dollars." If you're a traditional radio station, this is probably a bit of a worry, but if you're a consumer who hates listening to ads, it will be welcome news. "It's a ripe moment for radio," said Jake Shapiro, the director PRX, an online exchange for public radio stations. It's a emerging delivery method and this powerful changing extends our listening experience. The formatting and use of content, supported by digitisation, allows for audio content to be presented on different platforms in different ways. Much like TV, traditional radio's shift is a direct result of technological convergence. You may remember Geoff's article last month about the internet era shifting our television consumption habits. ![]() Thank you for joining us and being part of Shift Radio’s journey.As you may or may not have already suspected, TV is not the only traditionally offline medium using the internet as a new form of content delivery. We believe that through these livestreams, we are able to bring the music community together and promote new artists and new music that are selected by people, not algorithms. ![]() The COVID-19 pandemic has been a disaster for the arts and culture community, but we strive to be a beacon of light for all music lovers in these uncertain times.We feel privileged to be able to continue the pursuit of our mission while providing a safe environment where artists can do what they do best: express themselves through their music. In 2021, Shift Radio emerged from Montreal’s music and culture scene.įor the past year, Shift and its members have been operating and producing weekly showcases that highlight the abundance of quality and diversity that can be found in Montreal’s electronic music scene.Īn alternative to traditional media Shift is a digital radio station whose content has no boundaries.Ī place where people can express themselves fully by playing what they really love, without having the pressure of conforming or “fitting in”. ![]()
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